Stock images – we have to use them, let’s face it – sometimes there is no other option. So when your design calls for the use of a stock image – try to follow some of the 6 tips below to finding stock images that don’t suck.
How to Avoid Picking Stock Images That Suck
- Say Cheese – Steer clear of portraits and action shots that are too fake or posed.
- Size and Resolution – Make sure you pick the correct size resolution ratio for what your design and development needs. Remember – Scale down, never up.
- Look Here – Try your hardest to never use a picture of someone holding a sign – but if you must – look here.
- Color & Light– avoid overly saturated and severely over exposed images.
- If you think it’s cheesy – and that’s not the intended mood of your design – then immediately adjust your browser to select another image.
- Trust your designer gut above your clients’ gut — what the client likes may not always be the best selection (even if you were given stock image links). Take the time to do your own searches based off what you received to be sure there isn’t another image that suits your design as well.
- Expand your vocabulary – Try searching for alternate words and combinations – you could come up with a winner.
- Be Unique but not Abstract. Find an image that suits your theme but is not the standard image you’re used to seeing with your competitors – give it a shot, that’s what testing is for.
- REMEMBER – Beauty is in the eye of the beholder – beauty shots to you may be gorgeous and stunning but to another they may not. This particular category can be a bit tricky.
Woman at Rest Outdoor Workout Run
Baseball mitt and bat on grass
Goal Keeper, bright lights
Run in the park
Health and Beauty
Beauty – long red hair
Beauty – long dark hair
Beauty Short Curly Hair
Business & Skilled Labor
Casual Business man with Brown Leather Bag
Business man presenting floor plans on tablet
Construction worker building timber frame
Modern Communication Concept
Emotion & Abstract
Happy kid flying a plane
Railroad in sunset
Food – Fruits, Vegetables, Nuts, Grains, Pastas